Jury Alyavdin

Avito
C2C Service

How to start a career with Avito App

Platform

iOS

Role

Product Designer

Date

2019

Overview

Avito.ru is a Russian classified advertisements website with sections devoted to general goods for sale, jobs, real estate, personals, cars for sale, and services.

Avito.ru is the most popular classifieds site in Russia and is the second biggest classifieds site in the world after Craigslist. In January 2019, it had more than 10.3 million unique daily visitors. On average, Avit's users post more than 500,000 new ads daily and the overall ads are about 50 million active listings.

Problem

At the beginning of the career, every job seems similar: low requirements, similar salary, and no one expect even experienced candidates. But those roles have different development prospects and different demands in the future.

Goal

So how to make a way to start a career easier? How to make a job-hunting more convenient? How can the applicant choose from a huge number of similar vacancies? How even to choose between different areas of work?

According to the NAFI research respondents used to search for work in Avito in most cases.

Avito.ru

36

HeadHunter (hh.ru)

14

Job.ru

14

SuperJob

8

Zarplata.ru

6

Mair.ru

6

Careerist.ru

5

Other

1

Do not use any

3

Audience segmentation

An applicant is an aspiring blue-collar from 18 to 25 yo. He is looking for his first job to choose his career path. The salary, the location of work and the quick access are the most important conditions.

Competitive Analysis Report

Traditional methods of job search in Russia include using employment office services, advertising and newspaper ads, special HR agencies, direct contact with the employer, specialized websites, social networks, professionally-oriented social networks, and recommendations of friends.

The main part of the market is occupied by large local players.

Customer Journey

So I applied the obtained qualitative studies of the user experience of employment in CJM.

This practice helped to identify some of the applicant's pain points

Wireframes

Then I considered the possible entry points to the directory with vacancies from the application Avito. There were two of them in the existing application.

The first one included the search case: when an applicant already passed the stage of determining the specialty and was looking for a job according to the specified parameters.

And the second was a discovery flow. When the applicant with the help of the directory got to the main screen of the category with vacant posts.

Solution

Copy friend's CV

Usually, the applicant begins to realize the need for employment immediately after graduation (at the time of graduation). He is overcome by the fear of being out of work at an early stage.

The social factor strongly influences the definition of a career. So there is a hypothesis that access to the resume of friends from the contact list can help the decision to choose a role.

The preparation of the CV is a huge pain for new applicants. It requires a lot of effort and time and at the beginning of the path has little effect on the result. But the most part of the contact those years are fellow students with similar job requests. Thus, the copying CV of friends can help in compiling own.

Contextual tips

Some applicants step into this experience for the first time. So there is a hypothesis that useful context tips can help:

Fear of interviews causes anxiety and makes you doubt your own competence. It will be useful to read a couple of tips before going to an appointed interview.

Employer reviews

There is a huge process of finding potential employers. A significant part of this time is spent on the evaluation of a potential company. Feedback from job seekers about the employer can help at this stage to weed out unscrupulous companies.

Also, a large number of refusals affect the process of finding a potential job, because the subsequent depression reduces energy resources.

Response timeout

Applicants can pre-tune to the appropriate expectations by being informed about the time of the decision duration of the employer.

Personalization

Also, Avito can save previously entered requests and offer up-to-date suggestions in the root category to keep applicants in the context.